"The age of Men is over. The time of the Orc Data has come"
It wont be exaggeration at all to say this as human intuition is being replaced by (computer-aided) data driven decisions. In order to make more accurate decision we need more/detailed data. So all companies are collecting data from every possible interface. Microsoft said the reason for killing "Start" button in new Windows version is usage data gathered from system says its not being used. So Microsoft collected "our data to make "our" life easy, good thing right? Let's take another example. Microsoft sends every search term you type for local or network searches to that big Bing engine.[1] And who knows then it might go to NSA data warehouse. Even retail companies like Target knows your web browsing history.[2]
