Company:
- Calm is mental health company offering guided meditation.
- Recently they expanded into physical activity and video content with the launch of its new Daily Move feature through simple exercises.
- Ripple connects users with proper healthcare options and builds solutions that address pressing health problems. Ripple’s first two products, which launched last month, focus on aging in society and alleviating the burden of caregiving for both professional and non-professional caregivers.
- The Ripple team will now join Calm and focus on building Calm Health, which will replace the company’s existing employer offering, Calm for Business.
- Calm Health is expected to launch soon, with the aim of supporting mental health across the care spectrum.
- The Ripple team will be tasked with building out a suite of Calm Health solutions that integrate into current healthcare technology and are both secure and simple to use.
- Calm says Ripple will also continue to build products that aim to reduce the burden of caregiving.
- Calm, which took the global title of the first mental health unicorn in 2019, is banking on a mental health boom that shows no signs of letting up.
- Digital health startups with mental health services were last year’s top money raisers, raking in $5.1 billion in 2021, nearly double 2020’s record of $2.7 billion. Customer segment In December 2020, Calm raised $75 million in Series C funding, pushing the company’s valuation to $2 billion.
- Individuals or
- Employers
- This might be in response to Calm's biggest competitor - Headspace's acquisition of Sayana Health. So it might be a move to appease investors.
- The recent decision at Calm seems like response to the digital and also behavioral health frenzy out there in investor community. Considering Calm expanded out of their core business of Meditation into physical activity very recently (couple of months ago) and even before it stabilizes, they have acquired a company which wasn't really related to Calm's core business or the new expansion.
- Ripple Health has launched their first 2 apps merely 2 weeks before the acquisition. They seem to have a couple of partners (unpaid?) for their first app Care Memo (coordination/communication app for the care team) but certainly not large customer base at this point. Their second app LikePaper has seen some traction after the launch but it is a free app that connects with the consumer app and organize care, record medical info etc.
- It looks like the demographics for Calm and Ripple Health users are different. Ripple health seemed to be focussing on older adults where as Calm's business of Meditation have older adults as the smaller demographic group. The possible intersection here could be people with chronic conditions who can benefit from mental health and care coordination solutions.
- Currently Headspace Health offers ginger's therapy and coaching offerings together with Headspace’s mindfulness and meditation services
- Sayana leverages chat-based sessions with an AI persona that encourages users to track their moods. The app personalizes users’ experiences based on their mood trends and suggests self-care and breathing exercises. The company’s sleep app helps users get restful sleep sessions based on their mood and sleep patterns.
- Sayana’s apps will continue to operate for a period of time while Headspace Health integrates their core capabilities into the Headspace and Ginger experience. Once the integration is complete, the company will turn off Sayana as a separate experience and move users over into Headspace Health.
- Headspace and Ginger merged last year to form Headspace Health, which is valued at $3 billion. The merger brought Ginger’s therapy and coaching offerings together with Headspace’s mindfulness and meditation services.
- People who need behavioral therapy or help
- Individuals or
- Employers
- Headspace Health seems to focused on creating an integrated experience to offer mental health help ranging from prevention to clinical care, all from one platform that is backed by AI and data science. Headspace's merger/acquisition of Ginger or Sayana certainly makes more sense compared the Calm's acquisition of Ripple Health. But again Teladoc's acquisition of Living also made sense before their current troubles started. At the least this keeps Sayana being acquired by Headspace's competitors.
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